It offers operation under the provider’s active online gambling license in one of the existing gambling jurisdictions. Besides the ready-to-use website and casino software, the White Label solution provider also takes care of the legal aspects of business. From the player’s perspective, it looks like a completely independent product and experience.īut the White Label solution offers a plethora of benefits. The website is designed according to the operator’s individual requirements, using an exclusive identity such as brand name and logo, and is located on a separate domain. Purchasing a White Label solution, the business owner gets quick access to a unique, ready-to-operate online casino. What exactly stands behind the notion and what advantages the White Label offers are the key points that an operator needs to understand before making a decision about the optimal way to launch a new project. It is a widely used industry practice and a popular alternative to a standalone casino business. White Label is an effective solution for starting an online casino from scratch.
